Marketing That Serves Both Sides of Employment
Employment law presents a unique marketing challenge: you may represent employees (discrimination, harassment, wage claims) or employers (compliance, defense, policies), or both. Each audience requires different messaging, positioning, and targeting.
Proven Results for Employment Law Firm Marketing Businesses
We Understand Employment Law Firm Marketing Businesses
Employment law marketing has inherent tension: the people who hire employment lawyers are either employees (who’ve been wronged) or employers (who need compliance or defense). These audiences have opposite perspectives and need different marketing approaches.
Employee-side marketing requires empathy for workplace injustice – discrimination, harassment, wrongful termination. These clients need to feel you’ll fight for them against powerful employers.
Employer-side marketing requires business sophistication – HR compliance, policy development, defense strategy. Business clients need to trust your ability to protect their organization.
Some firms serve both sides. Others specialize. Either way, the marketing must be carefully crafted to reach your intended audience without creating conflicts or confusion.
We create employment law marketing strategies that clearly target the right clients – whether employees, employers, or both – with messaging that resonates with their specific situation.
19+ Years Experience
We've been helping businesses grow online since 2007. Our expertise is proven and tested.
Industry Specialists
We focus exclusively on legal marketing. We know your industry inside and out.
Proven Results
Our clients see real, measurable growth. We track everything and optimize for maximum ROI.
The Marketing Struggles Employment Law Firm Marketing Owners Face
Sound familiar? You're not alone. These are the challenges we help employment law firm marketing businesses overcome every day.
Dual Audience Complexity
Marketing to employees and employers simultaneously requires careful positioning to avoid confusion or conflicts.
Clearly separated marketing streams - different landing pages, different messaging, different targeting - for employee-side and employer-side services.
Employee Client Conversion
Many employee inquiries aren't viable cases - weak claims, no damages, statute of limitations issues.
Pre-qualification through content and intake processes that filters for viable claims, reducing time spent on non-cases.
Employer Relationship Building
Employer clients need ongoing relationships, not one-time transactions. Acquiring them requires different strategies.
B2B marketing including LinkedIn presence, HR professional outreach, and thought leadership that builds ongoing advisory relationships.
Case Type Diversity
Employment law covers many claim types - discrimination, harassment, wage & hour, FMLA, retaliation - each with different audiences.
Targeted campaigns for specific claim types, reaching the right audience with relevant messaging for their situation.
How We Help Employment Law Firm Marketing Businesses Grow
We've developed proven strategies specifically for employment law firm marketing businesses that deliver real, measurable results.
SEO
Both employees and employers search for employment law help online. Ranking for relevant keywords captures both audiences.
Separate SEO strategies for employee keywords (wrongful termination, discrimination lawyer) and employer keywords (employment attorney for businesses, HR compliance).
Content Marketing
Employment law clients research extensively. Content that answers their questions attracts both employees and employers.
Separate content tracks for employees (understanding your rights) and employers (compliance guidance, best practices).
LinkedIn Marketing
LinkedIn is where HR professionals and business executives connect. Essential for employer-side marketing.
LinkedIn presence, advertising, and content targeting HR professionals, business owners, and executives who make legal service decisions.
PPC Advertising
Employment disputes often reach a crisis point. Paid ads capture clients when they're ready to act.
Targeted campaigns for specific employment issues - harassment, discrimination, wrongful termination - reaching people at the moment of search.
Real Results for Employment Law Firm Marketing Businesses
Numbers don't lie. Here's what our employment law firm marketing clients achieve with our marketing strategies.
Marketing Services for Employment Law Firm Marketing Businesses
Comprehensive digital marketing solutions tailored specifically for your business type.
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Professional, conversion-optimized law firm websites that establish credibility and turn visitors into consultations.
Learn MoreGoogle Ads Management
Google Ads that generate qualified case inquiries from people actively searching for legal representation.
Learn MoreSocial Media Marketing for Law Firms
Build your firm's reputation and stay top-of-mind with potential clients through strategic social media presence.
Learn MoreReputation Management for Law Firms
Build and protect your firm's online reputation with proactive review generation and reputation monitoring.
Learn MoreEmployment Law Firm Marketing Marketing Questions Answered
Get answers to the most common questions about marketing for employment law firm marketing businesses.
Depends on your practice focus and conflict considerations. We can help you determine the right strategy and create properly separated marketing if you serve both sides.
Content that educates about claim requirements, intake forms that gather key information, and initial screening processes that identify strong cases early.
B2B marketing strategies – LinkedIn presence, HR professional outreach, thought leadership content, and positioning as an ongoing advisory resource, not just litigation defense.
Depends on your practice strengths and market opportunity. Some areas (sexual harassment) have high search volume; others (executive compensation) have higher values but lower volume.
Position your advantages: responsiveness, attention, cost-effectiveness. Many businesses feel underserved by large firms focused on Fortune 500 clients.
Ready to Grow Your Employment Law Firm Marketing Business?
Get a free marketing strategy session and discover how we can help you attract more customers, increase revenue, and dominate your local market.