Marketing That Protects Freedom
When someone is arrested - for DUI, drug charges, assault, or any criminal matter - they search for a lawyer immediately. Often from the jail parking lot or while waiting for bail. The criminal defense attorney who appears first in that urgent search gets the call.
Proven Results for Criminal Defense Law Firm Marketing Businesses
We Understand Criminal Defense Law Firm Marketing Businesses
Criminal defense is urgent. When someone is arrested, they don’t have days to research attorneys. They need help NOW. Their freedom, their job, their family – everything is at stake.
This urgency creates both opportunity and challenge for criminal defense attorneys. The opportunity: clients who find you at the right moment are ready to hire immediately. The challenge: you must be visible at that exact moment of crisis.
Criminal defense marketing must work around the clock because arrests happen around the clock. Your visibility at 2 AM Saturday matters as much as 2 PM Tuesday. Your phone must answer. Your website must convert.
We build marketing systems for criminal defense attorneys that capture clients in their moment of crisis – when they’re scared, desperate, and ready to hire someone who can help them.
19+ Years Experience
We've been helping businesses grow online since 2007. Our expertise is proven and tested.
Industry Specialists
We focus exclusively on legal marketing. We know your industry inside and out.
Proven Results
Our clients see real, measurable growth. We track everything and optimize for maximum ROI.
The Marketing Struggles Criminal Defense Law Firm Marketing Owners Face
Sound familiar? You're not alone. These are the challenges we help criminal defense law firm marketing businesses overcome every day.
24/7 Nature of Criminal Defense
Arrests don't happen on a 9-to-5 schedule. You need to capture clients searching for help at 2 AM.
Marketing that works around the clock with prominent contact options, answered phones (or live chat/answering service), and immediate response capability.
Urgency and Immediate Decisions
Criminal defendants make fast decisions. They'll hire the first competent attorney they find.
Dominant visibility at the moment of search - top Google rankings, prominent paid ads, and a website that immediately establishes credibility.
Overcoming Stigma
Some potential clients hesitate to call a criminal defense attorney, associating them with "those people."
Marketing that normalizes the need for defense - good people get caught in bad situations. Positioning that makes contacting you feel comfortable.
DUI Competition
DUI is the highest-volume criminal charge and extremely competitive. Every criminal defense lawyer wants DUI cases.
Comprehensive DUI-specific strategy including dedicated landing pages, DUI-specific content, and targeting for DUI searches in addition to general criminal defense.
How We Help Criminal Defense Law Firm Marketing Businesses Grow
We've developed proven strategies specifically for criminal defense law firm marketing businesses that deliver real, measurable results.
PPC Advertising
Criminal defense clients search and decide immediately. Being at the top of Google at the moment of search is essential.
Aggressive paid advertising for criminal defense and specific charge types, running 24/7 with ad scheduling optimized for when arrests typically happen.
SEO
Ranking organically for "criminal defense lawyer" and specific charges provides steady case flow without paying per click.
Comprehensive SEO targeting criminal defense broadly and specific charge types - DUI, drug crimes, assault, theft, sex crimes, federal charges.
Website Design
Scared defendants need to feel confident immediately. Your website must establish trust and make contacting you easy.
Fast-loading, mobile-first websites with prominent contact information, immediate trust signals, and content about specific charges.
Reputation Management
Reviews from past clients who had charges reduced or dismissed provide powerful social proof.
Review generation focused on case outcomes and the experience of working with you during a stressful time.
Real Results for Criminal Defense Law Firm Marketing Businesses
Numbers don't lie. Here's what our criminal defense law firm marketing clients achieve with our marketing strategies.
Marketing Services for Criminal Defense Law Firm Marketing Businesses
Comprehensive digital marketing solutions tailored specifically for your business type.
SEO Services for Law Firms
Dominate Google search results and get found by clients actively searching for legal representation in your practice areas.
Learn MoreLocal SEO Services for Law Firms
Dominate the Google Map Pack and local searches to become the first attorney clients find in your city.
Learn MoreLaw Firm Web Design for Law Firms
Professional, conversion-optimized law firm websites that establish credibility and turn visitors into consultations.
Learn MoreGoogle Ads Management
Google Ads that generate qualified case inquiries from people actively searching for legal representation.
Learn MoreSocial Media Marketing for Law Firms
Build your firm's reputation and stay top-of-mind with potential clients through strategic social media presence.
Learn MoreReputation Management for Law Firms
Build and protect your firm's online reputation with proactive review generation and reputation monitoring.
Learn MoreCriminal Defense Law Firm Marketing Marketing Questions Answered
Get answers to the most common questions about marketing for criminal defense law firm marketing businesses.
Immediate response is critical. We recommend 24/7 answering services, live chat with after-hours capabilities, and clear messaging about availability. Missing a 2 AM call means losing a case.
Both approaches work. Broad criminal defense marketing captures volume. Specialization (DUI focus, white collar, federal) captures specific client types. We often recommend broad criminal defense with specialized campaigns for high-value or high-volume charge types.
Carefully and professionally. Content focuses on protecting rights, avoiding wrongful convictions, and aggressive defense – not making light of charges. Potential clients facing serious charges need to feel you take their situation seriously.
Family members often search on behalf of arrested loved ones. Marketing should speak to both the defendant and the family member trying to help – both audiences matter.
DUI is extremely competitive; other charges vary by market. But criminal defense keywords are generally more affordable than personal injury, and the case values still justify significant marketing investment.
Ready to Grow Your Criminal Defense Law Firm Marketing Business?
Get a free marketing strategy session and discover how we can help you attract more customers, increase revenue, and dominate your local market.